Name: The Art of Building a Brand - The Story of Duluth Trading Co
Brand: Duluth Trading
SKU: 3394
Availability: InStock

The Art of Building a Brand – The Story of Duluth Trading Co

Size & Fit Information

Size chart

Clothing Size Conversion Chart
Category	US	EU	UK	Chest (in)	Waist (in)	Hips (in)
Men	XS	44	34	32-34	26-28	33-35
	S	46	36	34-36	28-30	35-37
	M	48	38	38-40	32-34	39-41
	L	50	40	42-44	36-38	43-45
	XL	52	42	46-48	40-42	47-49
Women	XS	32	6	31-32	24-25	33-34
	S	34	8	33-34	26-27	35-36
	M	36	10	35-36	28-29	37-38
	L	38-40	12-14	37-39	30-32	39-41
	XL	42	16	40-42	33-35	42-44
Youth	XS	128	7	26-28	23-24	26-28
	S	134	8	28-30	24-25	28-30
	M	140	10	30-32	25-26	30-32
	L	146	12	32-34	26-27	32-34
	XL	152	14	34-36	27-28	34-36

Pants Size Conversion Chart
Category	US	EU	UK	Waist (in)	Hip (in)	Inseam (in)
Men	28	44	28	28	34	30
	30	46	30	30	36	31
	32	48	32	32	38	32
	34	50	34	34	40	33
	36	52	36	36	42	34
Women	0	32	4	24	34	30
	2	34	6	25	35	30
	4	36	8	26	36	31
	6	38	10	27	38	32
	8	40	12	28	40	32

Shoes Size Conversion Chart
Category	US	EU	UK	Foot Length (in)
Men	6	39	5.5	9.25
	7	40	6.5	9.625
	8	41	7.5	10
	9	42	8.5	10.25
	10	43	9.5	10.625
	11	44	10.5	11
	12	45	11.5	11.25
	13	46	12.5	11.625
Women	5	35	2.5	8.5
	6	36	3.5	8.875
	7	37	4.5	9.25
	8	38	5.5	9.625
	9	39	6.5	10
	10	40	7.5	10.25
	11	41	8.5	10.625
	12	42	9.5	11
M (Unisex)	5	37	4.5	8.75
	6	38	5.5	9
	7	39	6.5	9.5
	8	40	7.5	10
	9	41	8.5	10.25
	10	42	9.5	10.625
	11	43	10.5	11
	12	44	11.5	11.25

Description

Ever admired the artwork on Duluth Trading catalog covers and wondered what was behind it? Been impressed by the growth of Duluth Trading Company and were curious how it came to be? The Art of Building a Brand answers all these questions and more! This 116-page hardcover book is packed with Duluth Trading illustrated catalog covers through the years, plus the story of how a simple premise, “There’s got to be a better way,” formed the foundation of an authentic and successful brand. Learn how a scrappy little catalog company made the shift from humble beginnings to powerful omni-channel brand. Hear from a nucleus of talented people who founded and shaped the company’s “DNA”. Includes the “Ten Welds,” brand-building insights, insider commentary and a wealth of full color reproductions of Duluth Trading catalog covers. By Executive Chairman and Founder Steve L. Schlecht with Sally Collings.

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